A Toast to UK–Serbia Friendship: Gapuma at the King’s Birthday Party in Belgrade

19 June 2026

Gapuma Group is proud to have sponsored the King’s Birthday Party hosted by the British Embassy in Belgrade – a splendid garden reception bringing together figures from across government, business and the diplomatic community to celebrate the warm and enduring friendship between the United Kingdom and Serbia.

It was a privilege to support the evening alongside a distinguished group of fellow sponsors, among them AstraZeneca, Range Rover, Chivas Regal, Frikom, Harrisons, Menzies Aviation and Delta DMD, the leading Serbian distributor of fast-moving consumer goods. Good company, in every sense.

The evening offered a welcome reminder that trade and diplomacy move in step. Serbia continues to position itself as a dynamic hub at the crossroads of Central and South-Eastern Europe, and the United Kingdom remains a natural partner in that ambition – in commerce, in investment and in the exchange of ideas that underpins any lasting relationship between two nations.

As a commodities trading company with a genuinely international footprint, Gapuma has long understood that strong bilateral ties are not an abstraction. They are built reception by reception, conversation by conversation, and partnership by partnership.

Jack Bardakjian, Group Managing Director of Gapuma Group, said: “Gapuma takes great pride in being associated with the promotion and strengthening of bilateral ties between the United Kingdom and Serbia. Relationships of this kind open doors – for business, for communities and for the next generation of partnerships – and we are delighted to lend our support to an occasion that celebrates everything the two countries can achieve together.”

Our thanks go to His Majesty’s Ambassador, Edward Ferguson, and the embassy team for their warm hospitality, and to everyone who joined us in raising a glass to a partnership with a long future ahead.

See a video of the festivities here