Trading Smarter: Gapuma’s Bold New Digital Play

21st May Gapuma Group is proud to unveil a dynamic new digital marketing strategy, built to enhance our reach, strengthen engagement with business partners, and showcase our expertise across global markets. At the heart of this strategy is a renewed focus on LinkedIn – the world’s leading professional network. We’re rolling out a series of targeted campaigns designed to deepen connectivity with our partners, clients, and industry peers. One key element is a collaborative outreach programme, which invites our trusted business partners to share their stories of working with Gapuma in the form of editorials and testimonials on their own LinkedIn channels. We encourage them to tag Gapuma so we can amplify their voices and celebrate shared successes across the commodities and trade ecosystem. In addition, we’re launching a monthly LinkedIn Newsletter, offering readers a window into Gapuma’s global footprint, updates from our regional offices, and insights into the fast-moving world of international commodities. A central feature of this new strategy is a new editorial column, “From the MD’s Desk”, authored by Gapuma’s Managing Director, Jack Bardakjian. Published on the first of every month, these thought leadership articles will explore global trade dynamics, business philosophy, and sustainable growth from the lens of decades of international experience. This campaign is more than just digital marketing—it’s about reinforcing the values of openness, collaboration, and innovation that define Gapuma’s approach to business. We welcome our partners, clients and collaborators to connect, contribute and grow with us online. Watch this space, follow us on LinkedIn, and let’s shape the future of global trade—together.