Exploring New Horizons: Gapuma Strengthens Presence in Chile

24 April 2025 In a strategic move to boost Gapuma’s footprint in Latin America, Monica Bernal, Business Development Manager, recently completed her first market visit to Chile. The primary focus of the trip was to deepen engagement with key customers in the coatings and paints industries, working closely with Gapuma’s local agent. While Gapuma has successfully supplied epoxy resins and hardeners in other markets, sales in Chile have remained limited — a challenge Monica set out to address. Over an intensive week, Monica visited an average of three customers per day across Santiago, the nation’s capital, and the coastal city of Viña del Mar. Alongside showcasing Gapuma’s established product range, she also introduced customers to new lines that have been added to the portfolio over the past year. Chile presents a dynamic and highly competitive environment, where imported products face fewer restrictions than in other markets. Recognising the need for a stronger local presence, Monica identified two key priorities: the appointment of a proactive local distributor and greater engagement from Gapuma’s local representative. “I hope my enthusiasm during the trip managed to inspire our agent,” Monica reflected. “Building stronger relationships on the ground will be key to unlocking the full potential of the Chilean market.” Monica’s visit marks an important step in Gapuma’s efforts to expand in Latin America, reaffirming the company’s commitment to understanding customer needs and adapting to regional challenges.