Strengthening UK–Serbia Ties: Gapuma at the King’s Official Birthday Party in Belgrade
20th June 2025 On Thursday, Gapuma was honoured to attend the celebration of His Majesty King Charles III’s Official Birthday, hosted by His Excellency Edward Ferguson, British Ambassador to Serbia. Held in Belgrade, the event brought together a distinguished group of British businesses operating in Serbia, reflecting the strength of bilateral trade and diplomatic relations between the United Kingdom and Serbia. Gapuma was represented by Aron Mohaci, Managing Director of Gapuma Serbia, alongside other colleagues from the regional team. The event served as a valuable opportunity to engage with fellow UK-based companies, including AstraZeneca, British Motors, ARUP, Endava, Bechtel, G4S, ERG International Group, Chivas Regal, Tanqueray, Froneri, Harrisons, and Menzies Aviation. All were present to mark this formal occasion and reaffirm the shared values that underpin our work in the region. Our presence in Serbia Gapuma has established a long-standing and growing presence in Serbia, recognising the country’s role as a strategic economic and logistical gateway to Southeast Europe. Our operations support key sectors through the supply of critical raw materials and bespoke industrial solutions, helping to meet the demands of an increasingly dynamic local market. With Serbia’s advantageous geographical position and its ongoing economic reforms, the country is fast becoming a vital partner in regional industrial development. At Gapuma, we focus on fostering long-term relationships through the consistent delivery of high-quality services and materials that match local needs and global standards. Our commitment to collaboration The King’s Official Birthday Party was not only a celebration of a significant national occasion, but also a reminder of the importance of diplomacy, mutual respect, and commercial cooperation. Gapuma values the trust we have earned in Serbia through sustained engagement, investment, and responsiveness to market shifts. Our participation in this event underscores our ongoing commitment to playing a constructive role in Serbia’s economic progress. As our operations in the region continue to grow, we remain firmly focused on delivering value with integrity and on deepening our partnerships across sectors and borders. We extend our warm thanks to the British Embassy in Belgrade for its kind invitation and hospitality, and for its ongoing support of UK companies contributing to Serbia’s development.