Gapuma: The Brand
15th July 2025 At Gapuma Group, we’re taking our visual identity to the next level — placing renewed emphasis on the Gapuma name and logo as enduring hallmarks of a trusted global brand. But how are we doing it? By starting where it matters most: with our people. Every member of the Gapuma team will soon receive a custom-designed, Gapuma-branded t-shirt — not just a piece of clothing, but a powerful symbol of identity and belonging. These aren’t uniforms; they’re statements. Our goal is clear: to build cohesion across continents and nurture a shared sense of pride through something tangible. Worn proudly, these t-shirts become walking expressions of our values and team spirit — visible from our offices to our logistics hubs, and everywhere in between. With a careful focus on design, material, and print quality, the Gapuma t-shirt is no ordinary branded item. It’s a wardrobe choice — one that reflects who we are: professional, modern, and united. For over 26 years, the Gapuma name has represented trust, resilience, and excellence. This initiative is a step forward in reinforcing that identity — deepening internal bonds among colleagues and strengthening our external visibility with clients and partners alike. And this is just the beginning. The first batch of t-shirts has been manufactured, despatched, and is now en route. Watch this space.
A Journey of Trust and Growth: Yanish’s 10 Years with Gapuma
This month marks a significant milestone for Gapuma Group as we celebrate the tenth anniversary of our highly valued Business Development Manager, Yanish Bhageerutty. Since joining Gapuma in 2015, Yanish has made major contributions to the company’s commercial success, particularly in Côte d’Ivoire and Ghana. From Pharmaceuticals to Pan-African Trade Yanish’s journey to Gapuma has been both unconventional and inspiring. Coming from a background in pharmaceuticals, he quickly adapted to the intricacies of the African mining and industrial sectors, demonstrating a strong capacity for learning and applying new knowledge. His flexibility, commitment, and customer-focused approach have made him a vital contributor to Gapuma’s sustained growth. Supporting Growth and Building Relationships in West Africa Throughout his time at Gapuma, Yanish has been instrumental in strengthening the company’s brand and commercial volume across key West African markets. In Côte d’Ivoire and Ghana especially, his dedication to building strong, lasting relationships with clients and partners has played a crucial role in expanding Gapuma’s footprint. His in-depth knowledge of customer needs and market dynamics has helped shape Gapuma’s approach in these regions, ensuring responsiveness, trust, and mutual success. Engaging with Regional Opportunities In addition to his day-to-day contributions, Yanish has represented Gapuma at important regional events and forums, helping to build the company’s visibility and reputation as a trusted and forward-looking partner. His understanding of emerging opportunities, including major economic developments across West Africa, continues to inform Gapuma’s growth strategies. A Decade of Dedication and Contribution Over the past decade, Yanish Bhageerutty has been a key member of Gapuma’s journey in West Africa, bringing dedication, insight, and professionalism to every initiative he has been part of. His efforts have helped strengthen Gapuma’s position as a respected and reliable partner across the region. As we mark this anniversary, we extend our heartfelt thanks to Yanish for his outstanding contributions and look forward to seeing his continued impact in the years ahead.