Gapuma in Côte d’Ivoire

23rd September 2025

Our Business Development Manager, Yanish Bhageerutty, has recently completed another successful visit to Côte d’Ivoire – a market where Gapuma continues to strengthen its presence and contribute meaningfully to long-term growth.

For more than a decade, Côte d’Ivoire has stood out as one of Sub-Saharan Africa’s most dynamic economies and a genuine regional hub. Its success reflects sustained growth, solid macroeconomic fundamentals, and an ambitious shift away from dependence on raw commodity exports towards value-added industry and services. The country’s progress has also been shaped by the resilience and ingenuity of its private sector. While challenges remain – including a large informal economy and the need for broader inclusion – Côte d’Ivoire is firmly positioned for continued transformation.

Recent indicators underline this trajectory. The country has recorded some of Africa’s strongest sustained growth rates, averaging around 8% between 2012 and 2019, and maintaining momentum despite global headwinds. Diversification is accelerating across industry and services, inflation remains comparatively low at 3.8% in 2024, and fiscal stability is improving. Côte d’Ivoire also holds a recognised leadership role in trade and investment within ECOWAS, supported by strategic investments in education and skills that are building the human capital needed for the next phase of development.

Territorial inequalities and climate risks continue to present challenges, but the overall outlook remains positive and forward-looking.

We are proud that Gapuma is contributing to this progress. And with Yanish pictured by the restored Abidjan Lagoon, proudly wearing his Gapuma G-shirt, the symbolism is unmistakable: a revitalised Côte d’Ivoire and a company committed to reaching places where others cannot.